L'Oreal Validates Outsourcing Contract

June 07, 2005 - New Straits Times

L'OREAL Malaysia Sdn Bhd recently validated its existing loyalty outsourcing contract with Customer Loyalty Solution Sdn Bhd (CLS).


Under the contract, CLS, a subsidiary of Advance Information Marketing, provides data management expertise and procurement and fulfilment services to L'Oreal.


CLS said in a statement released in Kuala Lumpur yesterday that since the launch of the loyalty programme in 2003, L'Oreal's relationship management with retailers across the country improved significantly.


"Hence, more retailers surpassed their individual target and the company's 2004 sales revenue increased 16 per cent from RM8.4 million in 2003," the company said.


CLS said its joint improvement programme with L'Oreal teams revolutionised L'Oreal's loyalty programme, slashed unnecessary resources, reduced costs and enchanced better understanding of retailers' needs.


It added that all these provided L'Oreal with a competitive edge.


L'Oreal Malaysia Sdn Bhd's marketing manager Low Yee Lee said in the last two years, CLS has demonstrated its capabilities in raising the standards of loyalty performance to meet L'Oreal's expectations and made its fast-moving consumer business more competitive.