PT Customer Loyalty Solutions (CLS), a subsidiary of Customer Loyalty Solutions Sdn Bhd and AIM Sdn. Bhd in Malaysia and was incorporated in April 2004 to provide a total integrated solution to Customer Relationship Management, catering for the “Business-to-Business” and “Business-to-Consumer” needs.


PT Customer Loyalty Solutions is associated with the companies that manage RealRewards in Malaysia and MoreRewards in Singapore which have a combined card membership of more than 5 million.


In today’s highly competitive business environment, many companies are facing the issue of customer loyalty. Many of them have accumulated a mountain of information but do not have the resources and know-how to turn them into effective business building tool. Utilising cutting edge technology and sophisticated software programmes, CLS helps these companies to bridge the gap between ‘information about customers’ and ‘marketing to customers’, by converting transactional data to interactive and actionable solutions to influence customer’s purchasing behaviour.


Today, CLS manages trade loyalty programmes for multinational companies like L’Oreal Malaysia Sdn. Bhd., American Home Assurance Company, Kao (Malaysia) Sdn. Bhd., F&N Coca-Cola (Malaysia) Sdn. Bhd and Bank Central Asia, Permata Bank, GE Finance. CLS also supports the loyalty programmes run by well-established companies and financial institutions.